Customers
CRM, segments & loyalty — every guest, ranked by lifetime value.
40 profiles
Total customers
+8.4%Subscribers
+12.1%Avg lifetime value
+6.3%Repeat rate
+2.7%CustomerSegmentTierOrdersLTVPointsLast order
Showing 40 of 40 customers
Segment mix
Share of your customer base
Loyalty tiers
Spend thresholds & perks
- Bronze4 members
From day one
1 point / £1
- Silver12 members
£200+ lifetime spend
Free coffee every 5 orders
- Gold14 members
£500+ lifetime spend
Early access to weekly menu
- Champion10 members
£900+ lifetime spend
Free meal every month + skip the queue
Win-back ready-4.1%
20 customers haven't ordered recently. Trigger a loyalty bonus to bring them back.